China’s e-commerce platform Alibaba to include NFTs in its annual Taobao Maker Festival

Nitika Sharma
1 min readJul 19, 2021

For the first time, nonfungible tokens (NFTs) will be included at this year’s Taobao Maker Festival, an annual event honoring Chinese art and business sponsored by Alibaba-owned e-commerce platform Taobao.

Taobao, which is based on a C2C (consumer-to-consumer) retail model, allows small companies and individuals to create their online stores. The TMF provides increased market exposure to the most exceptional young innovators and small companies by highlighting their innovation and making their items more discoverable on Taobao Marketplace.

This year’s event will include a collaboration between decentralized application platform Near Protocol, blockchain gaming startup Web3Games and Huang Heshan, a young artist who graduated from Academy of Arts & Design, Tsinghua University, will showcase his NFT artwork at the Taobao Maker Festival.

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